---
title: "Journal | Promovery"
description: "Practical writing on brand, media, websites and measurement from the Promovery team – drawn from live projects."
canonical_url: "https://promovery.com/articles"
meta:
  "og:description": "Practical writing on brand, media, websites and measurement from the Promovery team – drawn from live projects."
  "og:title": "Journal | Promovery"
---

> Index of every page on this site: [llms.txt](https://promovery.com/llms.txt)

**Journal**

# **Notes from the ***workbench***.**

Practical writing on brand, media, websites and measurement – drawn from live client work, not from other people’s blogs.

**All articles**

## **Read it, steal it, ***use*** it.**

Search articles

**7** articles

[Oct 20, 20262 min read<h2>What a design system really costs – and when it pays you back</h2>Year one always costs more than the spreadsheet says. Year three is where it earns its keep. Here’s how we budget design systems honestly.**Read article **](https://promovery.com/articles/design-system-cost)

- [

  Oct 24, 20262 min read<h3>Core Web Vitals in 2026: what still moves the needle</h3>

  INP has replaced FID and the bar keeps rising. A practical checklist from the launches we’ve shipped this year.](https://promovery.com/articles/core-web-vitals-2026)
- [

  Oct 12, 20262 min read<h3>Five signs it’s time for a brand refresh</h3>

  Not every dip in sales needs a new logo. These are the signs that your brand really is holding you back.](https://promovery.com/articles/brand-refresh-signals)
- [

  Oct 5, 20262 min read<h3>Paid social ads that don’t look like ads</h3>

  Our best-performing creative this year looked like it was filmed on a phone – because it was. Why that works, and how to brief it.](https://promovery.com/articles/paid-social-creative)
- [

  Sep 28, 20262 min read<h3>Headless commerce: the trade-offs nobody mentions in the pitch</h3>

  Speed and freedom, yes. But also two systems to run and pay for. An honest look before you migrate.](https://promovery.com/articles/headless-commerce-tradeoffs)
- [

  Sep 15, 20262 min read<h3>Motion that delights without making anyone dizzy</h3>

  Reduced motion isn’t an afterthought. The patterns we use to keep animation inclusive – and still lovely.](https://promovery.com/articles/accessible-motion)
- [

  Sep 2, 20262 min read<h3>Why we put a price tag on our campaigns</h3>

  Agencies don’t usually publish prices. We built a campaign builder that does exactly that. Here’s why.](https://promovery.com/articles/agency-news-office)

**Like how we think?**

## **From the journal to ***your*** brief.**

Everything we write about, we also do for clients. Send us a challenge – the person who wrote the article may well be the one who answers.

[Build a campaign](https://promovery.com/campaign-builder)

**Or write to us**

[**info@promovery.com**](mailto:info@promovery.com)

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## Sitemap

See the full [sitemap](https://promovery.com/sitemap.md) for all pages.