News2 min read
Why we put a price tag on our campaigns
Agencies don’t usually publish prices. We built a campaign builder that does exactly that. Here’s why.
Ask most agencies what a campaign costs and you’ll get the same answer: it depends. Then a discovery call, a proposal and a few weeks of back and forth before you see a number. For big, complicated projects, that process makes sense. For many of the businesses that come to us, it’s a waste of everyone’s time.
So we built a campaign builder, and it’s live on our website now.
How it works
You answer five questions: what the campaign should achieve, where it should run, how far it should reach, what you need us to make and how long it should last. Every choice updates the plan and the price, right there on the page. When it looks right, you can order and pay online.
Then a person takes over. A strategist reviews every order with you before anything goes live, sharpens the details and introduces the team who’ll run it.
Why we did it
Three reasons, mostly.
First, speed. A founder with a product launch in three weeks doesn’t have time for a month of proposals. Now they can have a plan and a price in the time it takes to finish a coffee.
Second, honesty. Agency pricing has a reputation for being mysterious. Publishing prices forces us to be clear about what each part of a campaign involves and what it’s worth.
Third, focus. When the basics are agreed upfront, our first conversation can be about ideas instead of budgets.
We’d rather spend the first meeting on your customers than on our rate card.
What it’s not
The builder doesn’t replace bespoke work. Brand strategy, big launches and long-term partnerships still start with a conversation, and always will. Think of the builder as the fast lane: ideal for a focused campaign, a test in a new market or a first project together.
Try it
The campaign builder is open to everyone, with no sign-up and no sales call needed. Have a play, see what your ideal campaign would cost and, if you like what you see, book it. We’d love to hear what you think – and what you’d like us to add next.
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