A website the marketing team runs on its own

Orbit’s product was moving faster than its website. Every new feature, campaign or landing page meant a ticket for the development team, and the queue was weeks long. Marketing had started building pages in a separate tool, and the brand was quietly falling apart.

We rebuilt the site around a library of flexible blocks: heroes, feature grids, pricing tables, customer stories, comparison tables and forms. Each one is designed, accessible and fast by default, and the marketing team can combine them into new pages without touching code.

We also connected the site to Orbit’s CRM and analytics, so every demo request is traced back to the page, campaign and search term it came from.

In the first quarter after launch, the team published more pages than in the whole previous year – and demo requests doubled.